PhreshCo is a contemporary streetwear brand that was curated by a rebellious African teenager in 2017. The Independent street fashion brand is based in Buckeye, Arizona. We believe that fashion has the power to start new revolutions therefore our design+visual communication embraces hip hop’s remix culture and our free will of social commentary pushing the narrative of speaking our voices/beliefs through clothing. 

PhreshCo was curated and designed as a movement, one of the main cores for PhreshCo’s existence is to shed light on the social injustices. We see our clothing as billboards–it is these types of conversations that will lead to more change because we know how easy it is to get distracted and we need people to realize that these are movements rather than moments. In other words, we channel and give voice to the unheard, This is given to the individuals and or organizations working to uplift our communities.

We are determined on putting the people first in every aspect that we’re involved in, whether it’s a campaign we’re working on or a service we’re providing. We hope to eventually inspire/empower other people so they too can make an impact in the world and that’s through optimism and to rebellious individuals we invite you to our world equivalence